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The Florenza name was first used in the 1940's by designer Dan Kasoff who had produced jewellery from the early 1930's. Florenza was named after Kasoff's wife, Florence. Their high quality craftsmanship with designs of old Victorian and Renaissance Revival jewellery, were highly sought after and they produced jewellery for many other well known brands. Florenza ceased operating in 1981; their pieces are still very popular with collectors today.

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